One of the most famous Life Training quotations of all time is by Edmund Burk. He said ‘The only thing necessary for the triumph of evil is that good men do nothing.” Gen. George S. Patton said “Don’t fall victim to what I call the ‘ready-aim-aim-aim-aim syndrome.’ You must be willing to fire. He was talking about action! That’s what separates winners from whiners.
Well, if this really is the case, and you think you can do it better, we’ve constructed three essential points to cover, when making a corporate video.
During this stage, you’re organizing everything so that the production phase goes smoothly. Pre-production starts out with identifying the goals and objectives of your video. Your target audience needs to be identified and scrutinized. This is of key importance, as everything from here on out should be done with your specific audience in mind. Are they conservative business people, wild and crazy creative types, or soccer moms? The tone, the pace, the actors, style, language, music, length, and other aspects of the production must be geared to the temperament, attitudes and interests of your intended audience.
When you are writing a script for a whiteboard animation or explainer video, don’t think about the features of your product first, think about the benefits your customer gets and focus on them.
A track record counts for a lot. Companies with a great portfolio and client list are generally a safer bet. The more pleased clients a company has, the better. Insist that the production company shows you the latest 3-5 productions they’ve completed within the quoted budget, before calling those clients to see what they think of your video production companyand their new video.
If you do decide to let the professionals in, always visit a reputable video marketing companies that has experience in corporate work. Skylark Media Group offers a range of video styles from animation to drama to client testimonials. We work directly with companies wishing to create promotional video or alongside the learning and development department, helping to introduce video in a training programme.
Further, buying budget equipment can actually have a detrimental effect. A wobbly camera with a grainy image and poor audio defeats the whole purpose of a corporate video. You could actually be doing your business harm by producing and displaying a bad quality piece – think what this says about your company, if your own video is of shoddy quality, what will your services be like?
Always tie up loose ends. Make sure that you are always updated and create a time table for the video production services to make sure everything is on time and within budget. Supervise the process, from mixing, to editing to the final production reel. Be sure to give your insights and tell them what you want and what you don’t want. Remember, this is your project and its success will not only depend on the video production services hired but also on your input.